76% of consumers prefer to save time by shopping on their phones, and most smartphone users prefer mobile apps over websites. Payments on mobile applications are estimated to increase from 41.8% in 2019, to 52.2% in 2023. These are just a few reasons why a custom mobile app is valuable to customers. Your customers no longer want to wait for a website to load. They want fast, easy access to your business at the touch of a button. A custom app is an effective way to get customers the information and services they want immediately. Apps are also an engagement tool. Many brands offer app-only campaigns and deals to encourage engagement. These loyalty programs are a great way to attract and retain customers. Starbucks’ reward program is a great example. All of this works together to build and strengthen your customer relationships.
Mobile apps are not solely for name brands like Walmart or Bank of America. In fact, small and midsize businesses are following the mobile app trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website. A customized mobile app can build credibility, familiarity, and trust with customers. And the results are remarkable. Cloud-based Telegram, a messaging app, is now the most popular non-game-based app in the world. Why? Because of its light-speed loading capacity and ease of use. The app doesn’t offer anything too fancy. It promises a seamless experience and delivers. And that has skyrocketed Telegram’s brand equity.
Unlike a physical store, mobile apps offer customers 24/7 access to your products and services. With targeted messaging and information, apps are also much more convenient to access than websites. Some apps are even accessible without the internet. Customers can have their questions answered at any time of day, without having to speak to an actual service representative. They can also find the information they need without sifting through several web pages. The convenience of a mobile app is incredibly valuable to customers. This established your brand as a reliable resource customers can turn to again and again.