In the past decade, mobile app usage has exploded all
around the world. By the end of 2020, there were about 3.5
billion smartphone users worldwide, and an estimated 1.4
billion smartphones were sold in that year alone. As a
result, there is increased demand for mobile apps among
the majority of big firms and businesses. Beyond
delivering services and goods to their customers, business
owners also use apps to boost their Return on Investment
(ROI) in multiple ways. From brand promotion to learning
more about your consumer base, there’s almost no limit to
how much utility you can get from them. If you’re looking
to learn how much your business and consumers can benefit
from a mobile app experience, this article contains some
of the most important points to consider.
To achieve success while investing in a mobile app for
your business, you have to pay close attention to your
approach. Depending on your branding needs, there are
multiple ways you can choose to go mobile. Though the
primary goal of your app is to interact with your customer
base, the goal of the interaction often differs from one
company to another. Here are some of the most popular and
effective approaches (with examples) we’ve observed in the
market.
The past decade or so has changed the business landscape
significantly. Business owners now rely heavily on
technology to initiate and complete transactions with
consumers. Mobile apps are one of the major elements of
modern tech that are consistently changing how consumers
shop and satisfy their needs. With the increasing pace of
technological advancement, consumer expectations also
grow. Mobile apps are often a great channel for meeting
these expectations. For instance, one of the key business
types that benefit the most from using mobile apps is
retail shopping. By going mobile, you’re sure to make your
goods and services more accessible and easy to use. Modern
consumer behavior prioritizes convenience, and apps make
that available at the customer’s fingertips.
Beyond being able to search for products, as well as
create and track orders from the comfort of their rooms,
customers also use a personalized mobile experience to
make faster and more informed purchase decisions. This
trend is evident from a study which revealed that more
than half of mobile app users rely on these apps to meet
their shopping needs. Similarly, there are several other
elements you can add to your mobile app that your
customers would love! From a complaints management system
to online registration forms and intelligent data-based UX
improvement, there’s almost no limit to how much value you
can offer.
Looking to improve your business processes and boost your
profitability significantly? A mobile app might just be
the missing link. Today, most of the traffic online is
powered by mobile devices. Getting a mobile app for your
business puts you in the right position to leverage this
trend.
If there’s one thing that greatly influences customer
satisfaction, it’s how quickly and easily accessible
information about a business is. At times, the major
difference between a lead and conversion is the support’s
response speed. If you’re looking to deliver your customers
the best communication speed possible, a dedicated mobile
app may be the missing link. Unlike websites and other
channels, a mobile app is much more reliable, personalized,
and convenient. Considering that they can log in with their
contact information, customers don’t have to worry about
losing track of their support requests. Similarly, your
employees can easily access this information as well. This
will help them serve the clients faster and better. Beyond
support, mobile apps are great for requesting and collecting
customer feedback.
Improve Customer Loyalty
A high customer retention rate is a major component of
almost every successful business. It’s often possible to
maintain a high retention rate by offering great value to
your customers and ensuring that they’re always satisfied.
However, loyalty programs are a good way to take things a
step further. While running a loyalty program is a great
idea, business owners often miss the mark and end up
developing a program that is hard to join.
Have a Competitive Edge in Your Niche
In the digital world of marketing we live in today, keeping
up with the competition may be a really arduous task. Though
there are many factors to keep track of, a mobile app gives
you a significant competitive edge. Research into the role
of mobile apps in enterprises suggests that. Ever-changing
consumer behaviors seem to be the primary factor behind
this: the demand for instant communication, increased
reliance on mobile devices. As we’ve mentioned earlier,
communication speed is vital for customer satisfaction.
Compared to conventional websites and other channels, mobile
apps do a better job catering to the consumers’ ‘need for
speed.’ Considering the number of ways an efficient mobile
strategy improves your business workflow, its overall effect
on your revenue generation will eventually become evident.
These days, going mobile may go beyond having a competitive
edge. In some industries, you may need it to even keep up
with the competition.
CEO & Since we started using an app for our food
delivery business instead of just a website, our orders
have been amazing, sending push notifications to our
customers makes them feel engaged.
Once a user installs your app, its like you have a
place in their phone, I would see it as opening
your shop/store right in their finger tips. So
convinient for them and more business for you.
I run an APP Toramari, totally agree with this
article having users install your app, is like
having ready customers, its entirely up to you how
you will get business out of your active users.
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About Blog
Mobile applications enable a business to send personalized
updates related to the products and services of that
particular business to their current customers not just
virtually but in real-time. A dedicated mobile application
would allow a business to get access to details of the
clients and also seek customers’ feedback. Using this, a
business can leverage to better long-term customer
relationships.
David
From a customer point of view, I totally agree, just knowing that whenever i need food or my windows cleaned, it takes just a few clicks.
Kevin
I believe having a mobile app is inevitable if you want customer loyalty.
Nayem
Once a user installs your app, its like you have a place in their phone, I would see it as opening your shop/store right in their finger tips. So convinient for them and more business for you.
Taku
I run an APP Toramari, totally agree with this article having users install your app, is like having ready customers, its entirely up to you how you will get business out of your active users.